The 7 Virtues
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About The 7 Virtues
The 7 Virtues represents a distinctive approach to fragrance creation, positioning itself as a social enterprise within the competitive beauty landscape. This Canadian independent brand has carved out a unique market position by sourcing essential oils directly from farming cooperatives in post-conflict regions including Afghanistan, Rwanda, and Haiti, creating economic opportunities while developing luxury fragrances.
The brand's sustainability profile reveals strong performance in ethical sourcing and ingredient safety, with comprehensive third-party verification for cruelty-free and vegan standards. Evidence indicates robust social impact programs supporting community rebuilding efforts, though environmental initiatives show significant opportunity for development. The company's partnership approach with suppliers like CPL Aromas demonstrates commitment to responsible sourcing, while their collaboration with organizations like Days for Girls extends social impact beyond direct sourcing relationships.
As an independent fragrance company, The 7 Virtues operates without the resource constraints or standardized sustainability frameworks typical of larger beauty conglomerates, allowing for specialized focus on social mission integration. However, this independence also means limited scale for comprehensive environmental programs, particularly in areas like water stewardship and biodiversity protection where industry leaders typically demonstrate stronger performance.
The Good Stuff
Where The 7 Virtues appears to be making meaningful progress. We cross-referenced these findings with multiple independent sources.
Post-Conflict Sourcing Impact
Direct partnerships with farming cooperatives in Afghanistan, Rwanda, and Haiti create economic opportunities for communities rebuilding after conflict while sourcing premium essential oils
Comprehensive Cruelty-Free Verification
Leaping Bunny certification provides independent verification of no animal testing policies from ingredient development through final product manufacturing
Clean Ingredient Standards
Formulations exclude sulfates, parabens, phthalates, synthetic colors, and UV inhibitors, utilizing green chemistry principles with natural essential oils
The Reality Check
Areas where the publicly available data gets murky, incomplete, or concerning. We're transparent about the limitations of our analysis.
Water Stewardship Absence
No public disclosure of water efficiency programs, conservation initiatives, or facility-level water use metrics despite operating in manufacturing contexts
Climate Action Gap
Absence of science-based climate targets, comprehensive greenhouse gas reporting, or verified carbon reduction strategies beyond renewable energy office operations
Biodiversity Protection Void
Limited evidence of habitat restoration funding, wildlife conservation partnerships, or ecosystem protection programs despite sourcing natural ingredients globally
The 7 Virtues'
Impact Aura
A visual representation of The 7 Virtues' positive impact
across People, Planet and Animals
Each colored area represents the brand's performance in that sustainability category. The size and intensity of each blob corresponds to their score—larger, more vibrant areas indicate stronger performance.
Our Research
Key findings from our comprehensive analysis of The 7 Virtues' sustainability performance across People, Planet & Animals impact.
Positive Impact on People
Research Highlights
- Clean ingredient formulations verified free of sulfates, parabens, phthalates, synthetic colors and UV inhibitors
- Direct sourcing partnerships with cooperatives in Afghanistan, Rwanda, Haiti supporting fair wages and community economic recovery
- Social impact initiatives include post-conflict farmer support and partnership with Days for Girls addressing period poverty
- Supply chain transparency through responsible sourcing partner CPL Aromas with documented cooperative relationships
- Marketing integrity claims independently verified through third-party certification programs
Evidence Strength
Strong documentation for ingredient safety and social impact programs, with verified certifications supporting marketing claims
Positive Impact on Planet
Research Highlights
- Office operations reportedly powered by 100% renewable energy according to company documentation
- FSC-certified secondary packaging sourced from responsibly managed forests
- Green chemistry approach utilizing natural essential oils and sustainable sandalwood sourcing protocols
- Upcycled rose materials incorporated in formulations demonstrating circular economy principles
- Water stewardship programs and formal science-based climate targets absent from public disclosures
Evidence Strength
Limited verification for environmental claims with significant gaps in water conservation and biodiversity protection programs
Positive Impact on Animals
Research Highlights
- Comprehensive cruelty-free certification through Leaping Bunny independent verification program
- Complete vegan formulation portfolio with zero animal ingredients certified by independent organizations
- Third-party verification confirms no animal testing from ingredient development through final product
- Vegan certification independently validated across entire product range
- Wildlife conservation funding and habitat restoration initiatives not disclosed in public documentation
Evidence Strength
Excellent third-party verification for cruelty-free and vegan claims, with gaps in wildlife conservation and habitat protection support
See the Receipts
We don't just make claims—here are the official certifications that prove The 7 Virtues' sustainability commitments.
Frequently Asked Questions
Is The 7 Virtues sustainable?
The 7 Virtues demonstrates strong performance in social impact and ethical sourcing, with verified cruelty-free and vegan certifications. Their post-conflict sourcing model creates economic opportunities in rebuilding communities while maintaining clean ingredient standards. However, environmental initiatives show significant gaps, particularly in water stewardship, climate action, and biodiversity protection programs.
Is The 7 Virtues cruelty-free?
Yes, The 7 Virtues maintains comprehensive cruelty-free verification through Leaping Bunny certification, which provides independent audit of no animal testing policies across ingredient development and product manufacturing. They also hold verification from additional independent organizations confirming cruelty-free standards.
Are The 7 Virtues products vegan?
The 7 Virtues products are completely vegan, with independent verification confirming zero animal ingredients across their entire fragrance portfolio. This vegan status is certified by recognized animal welfare organizations and applies to all formulations.
What makes The 7 Virtues clean beauty?
The 7 Virtues formulations exclude major chemical concerns including sulfates, parabens, phthalates, synthetic colors, and UV inhibitors. Their green chemistry approach emphasizes natural essential oils sourced through ethical partnerships, though they lack third-party safety verification from independent organizations.
Does The 7 Virtues support social causes?
The 7 Virtues operates with a social mission model, directly sourcing from farming cooperatives in post-conflict regions like Afghanistan, Rwanda, and Haiti to support community economic recovery. They also partner with Days for Girls to address period poverty, extending social impact beyond their core sourcing relationships.
How sustainable is The 7 Virtues packaging?
The 7 Virtues uses FSC-certified secondary packaging sourced from responsibly managed forests, demonstrating commitment to sustainable forestry practices. However, comprehensive packaging sustainability initiatives including recyclability, refillability, or post-consumer recycled content are not extensively documented.
What are The 7 Virtues' environmental practices?
The 7 Virtues reports office operations powered by renewable energy and incorporates some sustainable sourcing practices like upcycled rose materials. However, their environmental program shows significant gaps including absence of water stewardship initiatives, formal climate targets, and biodiversity protection funding.
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The Bottom Line
The 7 Virtues excels in social impact and ethical treatment of animals, with independently verified cruelty-free and vegan standards supporting their post-conflict sourcing mission. However, environmental stewardship reveals substantial opportunity for development, particularly in water conservation, climate action, and biodiversity protection programs.
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