Looks good on the shelf. But what about on paper?
We've lined up the facts - RMS Beauty vs. Ulta Beauty Collection,
scored across what actually matters.
Clean beauty pioneer founded by makeup artist Rose‑Marie Swift, offering natural makeup and skincare made with organic, food‑grade ingredients.
A private‑label line offering affordable makeup, skincare, bodycare and tools exclusively at Ulta Beauty.
Line-by-line comparison across all 15 PPA criteria
| RMS Beauty | Ulta Beauty Collection | |
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🧍 People
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| Ingredient Safety ? |
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| Labor Practices ? |
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| Marketing Integrity ? |
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| Social Impact ? |
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| Supply Chain Transparency ? |
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🌍 Planet
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| Biodiversity Protection ? |
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| Chemical Responsibility ? |
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| Climate Action ? |
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| Packaging Sustainability ? |
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| Water Stewardship ? |
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🐾 Animals
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| Conservation Support ? |
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| Cruelty Free Standards ? |
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| Sustainable Sourcing ? |
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| Vegan Options ? |
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| Wildlife Impact ? |
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RMS Beauty wins with stronger sustainability practices across multiple categories, leading by 1.5 points overall.
Find RMS Beauty products through our trusted retail partners
Analysis based on verified sustainability reports, third-party certifications, and independent documentation as of January 2026.