Which Should You Choose?
e.l.f. Cosmetics × RMS Beauty
Looks good on the shelf. But what about on paper?
We've lined up the facts - e.l.f. Cosmetics vs. RMS Beauty,
scored across what actually matters.
E
e.l.f. Cosmetics
An affordable cosmetics and skincare brand that is certified cruelty‑free by PETA and Leaping Bunny and offers globally vegan‑formulated beauty products.
OVERALL SCORE
Industry Average
People
Planet
Animals
Evidence-based analysis across our comprehensive framework
✨ Better Choice
R
RMS Beauty
Clean beauty pioneer founded by makeup artist Rose‑Marie Swift, offering natural makeup and skincare made with organic, food‑grade ingredients.
OVERALL SCORE
Industry Average
People
Planet
Animals
Evidence-based analysis across our comprehensive framework
Detailed Sustainability Breakdown
Line-by-line comparison across all 15 PPA criteria
| e.l.f. Cosmetics | RMS Beauty | |
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🧍 People
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| Ingredient Safety ? |
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| Marketing Integrity ? |
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| Social Impact ? |
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🌍 Planet
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| Biodiversity Protection ? |
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| Chemical Responsibility ? |
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| Climate Action ? |
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| Packaging Sustainability ? |
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🐾 Animals
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| Conservation Support ? |
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| Cruelty Free Standards ? |
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| Sustainable Sourcing ? |
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| Vegan Options ? |
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| Wildlife Impact ? |
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Legend:
Strong performance
Moderate performance
Weak performance
Final Results
RMS Beauty wins with stronger sustainability practices across multiple categories, leading by 1.5 points overall.
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Brands may not be available from all retailers.