Which Should You Choose?
Aveda × Dae
Looks good on the shelf. But what about on paper?
We've lined up the facts - Aveda vs. Dae,
scored across what actually matters.
✨ Better Choice
A
Aveda
This heritage clean beauty brand combines high-performance haircare with third-party environmental credentials and a fully vegan lineup.
5.8
Above Average
Overall PPA Score
People
4.4
Planet
5.4
Animals
7.6
Evidence-based analysis across our comprehensive framework
D
Dae
Haircare rooted in Arizona desert botanicals, offering vegan, cruelty‑free shampoos, conditioners, styling and treatment products designed for daily use.
4.0
Industry Average
Overall PPA Score
People
4.1
Planet
3.7
Animals
4.3
Evidence-based analysis across our comprehensive framework
Detailed Sustainability Breakdown
Line-by-line comparison across all 15 PPA criteria
| Aveda | Dae | |
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🧍 People
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| Ingredient Safety ? |
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| Social Impact ? |
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🌍 Planet
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| Biodiversity Protection ? |
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| Chemical Responsibility ? |
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| Climate Action ? |
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| Packaging Sustainability ? |
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| Water Stewardship ? |
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🐾 Animals
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| Conservation Support ? |
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| Cruelty Free Standards ? |
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| Sustainable Sourcing ? |
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| Vegan Options ? |
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| Wildlife Impact ? |
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Legend:
Strong performance
Moderate performance
Weak performance
Final Results
Aveda wins with stronger sustainability practices across multiple categories, leading by 1.8 points overall.
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