Old Spice
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About Old Spice
Old Spice represents one of America's most established men's grooming brands, operating under Procter & Gamble's extensive portfolio since its acquisition in 1990. The brand maintains dominant market share in the men's deodorant and body wash categories, leveraging distinctive marketing campaigns and product innovation to capture younger demographics while retaining legacy consumer loyalty.
Sustainability performance reflects the complex dynamics of operating within a major consumer goods conglomerate, where corporate-level environmental commitments create frameworks for brand-level implementation. P&G's Ambition 2030 initiative establishes science-based climate targets and packaging circularity goals that extend across the Old Spice product line, while brand-specific sustainability disclosures focus primarily on ingredient safety and regulatory compliance.
The brand's sustainability profile demonstrates strengths in ingredient safety protocols and climate action through corporate commitments, while revealing significant gaps in biodiversity protection, conservation support, and vegan product certification that reflect broader industry challenges in translating corporate sustainability frameworks into brand-level transparency and accountability.
The Good Stuff
Where Old Spice appears to be making meaningful progress. We cross-referenced these findings with multiple independent sources.
Science-Based Ingredient Safety Standards
Implements rigorous ingredient safety protocols aligned with FDA, EU, and WHO regulatory standards through comprehensive science-based evaluation processes
Climate Action Through Corporate Commitment
Net-zero greenhouse gas commitment by 2040 with science-based targets covering entire supply chain and operations under parent company framework
Alternative Testing Investment
Substantial investment in non-animal testing methods development with partnerships supporting alternative testing methodologies
The Reality Check
Areas where the publicly available data gets murky, incomplete, or concerning. We're transparent about the limitations of our analysis.
Brand-Specific Transparency Void
Limited disclosure of labor practices, supply chain verification, and social impact metrics specific to Old Spice operations versus parent company reporting
Biodiversity Protection Absence
No public evidence of biodiversity conservation programs, habitat restoration partnerships, or wildlife protection initiatives
Vegan Verification Gap
No evidence of vegan certification or 100% plant-based formulations with potential animal-derived ingredients present in product lines
Old Spice's
Impact Aura
A visual representation of Old Spice's positive impact
across People, Planet and Animals
Each colored area represents the brand's performance in that sustainability category. The size and intensity of each blob corresponds to their score—larger, more vibrant areas indicate stronger performance.
Our Research
Key findings from our comprehensive analysis of Old Spice's sustainability performance across People, Planet & Animals impact.
Positive Impact on People
Research Highlights
- Science-based ingredient safety process aligned with FDA, EU, and WHO regulatory standards demonstrates rigorous safety protocols
- Parent company employee wellbeing programs established but brand-specific labor practice disclosures remain limited
- Supply chain sustainability targets for Scope 3 emissions outlined under Ambition 2030 framework
- Community wellbeing initiatives documented through parent company but lack measurable Old Spice-specific social impact metrics
- Faces ongoing litigation regarding alleged carcinogenic contaminants in antiperspirant formulations
Evidence Strength
Strong parent company safety standards and climate commitments, limited brand-specific labor and social impact verification
Positive Impact on Planet
Research Highlights
- Net-zero greenhouse gas commitment across supply chain and operations by 2040 with science-based targets
- Water restoration initiatives include specific regional projects demonstrating measurable environmental impact
- 100% recyclable or reusable packaging target by 2030 across all parent company brands
- Chemical management policies and green chemistry programs integrated under Ambition 2030 sustainability framework
- No public disclosures of biodiversity protection or habitat restoration partnerships
Evidence Strength
Excellent documentation for climate commitments and water stewardship, significant gaps in biodiversity and conservation initiatives
Positive Impact on Animals
Research Highlights
- Does not conduct animal testing except where legally required with $420M investment in non-animal testing methods
- Partnerships with animal welfare organizations support development of alternative testing methodologies
- No evidence of 100% vegan formulations across product lines with animal-derived ingredients present
- Parent company responsible sourcing policy lacks verified sustainable sourcing certifications for key ingredients
- No disclosure of conservation funding or wildlife protection partnerships specific to brand operations
Evidence Strength
Moderate documentation for animal testing alternatives, substantial gaps in vegan verification and conservation support
See the Receipts
We don't just make claims—here are the official certifications that prove Old Spice's sustainability commitments.
Frequently Asked Questions
Is Old Spice sustainable?
Old Spice demonstrates mixed sustainability performance, with strong climate commitments through parent company P&G's net-zero targets by 2040 and science-based ingredient safety protocols, while showing significant gaps in biodiversity protection, vegan certification, and brand-specific transparency disclosures.
Is Old Spice cruelty-free?
Old Spice does not conduct animal testing except where legally required by law, with parent company P&G making substantial investments in non-animal testing methods development, though the brand lacks independent cruelty-free certification verification.
Are Old Spice products vegan?
No evidence indicates Old Spice products are 100% vegan, with no vegan certification disclosed and potential animal-derived ingredients present in formulations across product lines.
What is Old Spice doing for climate change?
Old Spice operates under P&G's comprehensive climate framework including net-zero greenhouse gas emissions by 2040, science-based targets, and Scope 3 emissions reduction across the entire supply chain.
Is Old Spice packaging sustainable?
Old Spice packaging initiatives align with P&G's target for 100% recyclable or reusable packaging by 2030 across all brands, though specific packaging sustainability metrics for Old Spice products are not publicly disclosed.
Does Old Spice support environmental causes?
Limited evidence exists for Old Spice-specific environmental support, with parent company P&G implementing water restoration initiatives and sustainability programs, but no disclosed conservation funding or wildlife protection partnerships tied to the brand.
How safe are Old Spice ingredients?
Old Spice implements science-based ingredient safety processes aligned with FDA, EU, and WHO standards, though the brand faces ongoing litigation regarding alleged carcinogenic contaminants in certain antiperspirant formulations.
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The Bottom Line
Old Spice demonstrates sustainability strengths through parent company P&G's robust climate commitments and science-based safety protocols, while revealing significant transparency gaps in brand-specific disclosures and limited progress in biodiversity protection and vegan product development.
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