MONDAY Haircare
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About MONDAY Haircare
MONDAY Haircare has established itself as an accessible New Zealand-founded brand within the competitive haircare market, focusing on simplified routines with shampoos, conditioners, and treatment masks designed for diverse hair types. The brand's market positioning emphasizes clean formulations and cruelty-free practices, securing distribution through major retailers including Target while maintaining independent ownership since its 2020 launch.
Sustainability performance reveals a mixed approach with strong commitments to animal welfare and ingredient transparency, coupled with significant gaps in environmental impact management. The brand demonstrates leadership in cruelty-free certification through rigorous third-party verification programs, while packaging innovations incorporate recycled content and recyclable design elements that exceed basic industry standards.
Operating as an independent company within the saturated haircare category, MONDAY Haircare's sustainability strategy prioritizes consumer safety and animal welfare over comprehensive environmental stewardship, reflecting both the opportunities and limitations of emerging brands navigating sustainability expectations while scaling accessible product offerings.
The Good Stuff
Where MONDAY Haircare appears to be making meaningful progress. We cross-referenced these findings with multiple independent sources.
Third-Party Verified Cruelty-Free Standards
Rigorous cruelty-free certification through the Leaping Bunny programme and PETA approval, ensuring comprehensive no-testing policies across all product development and supply chain operations
Progressive Recycled Packaging Design
Innovative packaging approach incorporating 20% post-consumer recycled plastic with fully recyclable bottles and pumps, plus sustainable printing methods and recycled content outer packaging
Community Impact Partnerships
Regional charitable initiatives providing beauty essentials to vulnerable women and girls through established community partnerships in key markets
The Reality Check
Areas where the publicly available data gets murky, incomplete, or concerning. We're transparent about the limitations of our analysis.
Climate Action Initiative Void
No disclosed greenhouse gas emissions reporting, renewable energy commitments, or science-based climate targets despite growing industry expectations for environmental accountability
Supply Chain Visibility Gaps
Limited transparency beyond facility-level certifications with no comprehensive supplier auditing or full supply chain traceability programs disclosed
Environmental Stewardship Absence
No evident programs for biodiversity protection, water conservation, wildlife habitat support, or conservation funding despite environmental impact potential of haircare manufacturing
MONDAY Haircare's
Impact Aura
A visual representation of MONDAY Haircare's positive impact
across People, Planet and Animals
Each colored area represents the brand's performance in that sustainability category. The size and intensity of each blob corresponds to their score—larger, more vibrant areas indicate stronger performance.
Our Research
Key findings from our comprehensive analysis of MONDAY Haircare's sustainability performance across People, Planet & Animals impact.
Positive Impact on People
Research Highlights
- Ingredient safety demonstrates SLS and paraben-free formulations with dermatological testing protocols
- Marketing integrity backed by third-party cruelty-free certifications from recognized audit programs
- Manufacturing facilities maintain BRC, SEDEX and ISO 14001 certifications indicating ethical operational standards
- Social impact initiatives include regional charity partnerships providing beauty essentials to vulnerable women and girls
- Supply chain transparency limited to facility-level certifications without comprehensive supplier auditing disclosure
Evidence Strength
Strong documentation for ingredient safety and marketing claims, limited verification for labor practices and supply chain oversight
Positive Impact on Planet
Research Highlights
- Packaging innovation incorporates 20% post-consumer recycled plastic with fully recyclable bottle and pump design
- Sustainable packaging features include direct printing without labels, recycled content outer boxes, and soy-based inks
- Chemical responsibility focuses on gentle surfactant systems excluding SLS and parabens
- Climate action initiatives show absence of emissions reporting, renewable energy commitments, or science-based targets
- Environmental stewardship lacks disclosed programs for water efficiency, biodiversity protection, or conservation support
Evidence Strength
Solid verification for packaging innovations and chemical policies, significant gaps in climate and environmental impact documentation
Positive Impact on Animals
Research Highlights
- Cruelty-free certification achieved through rigorous Leaping Bunny programme and PETA approval processes
- Vegan formulation status verified through independent certification body listings
- Third-party animal welfare verification demonstrates comprehensive no-testing policies across product development
- Wildlife conservation support and habitat restoration programs show no disclosed initiatives or partnerships
- Sustainable sourcing protocols for animal-derived ingredients lack transparency and verification systems
Evidence Strength
Comprehensive third-party verification for cruelty-free and vegan claims, minimal documentation for wildlife impact and conservation initiatives
See the Receipts
We don't just make claims—here are the official certifications that prove MONDAY Haircare's sustainability commitments.
Frequently Asked Questions
Is MONDAY Haircare sustainable?
MONDAY Haircare demonstrates selective sustainability commitments with strong performance in cruelty-free practices and packaging innovation, but significant gaps in climate action and environmental stewardship. Our assessment shows excellent third-party verification for animal welfare standards and progressive use of recycled packaging materials, while lacking comprehensive environmental impact management and supply chain transparency.
Is MONDAY Haircare cruelty-free?
Yes, MONDAY Haircare maintains rigorous cruelty-free certification through the Leaping Bunny programme and PETA approval. These third-party verifications ensure comprehensive no-testing policies across all product development, manufacturing, and supply chain operations, representing the highest standards of animal welfare verification in the beauty industry.
Does MONDAY Haircare use clean ingredients?
MONDAY Haircare formulates products free from SLS and parabens, focusing on gentle surfactant systems with dermatological testing protocols. The brand's clean ingredient approach emphasizes safety through ingredient exclusion policies, though external safety assessments beyond internal standards are not extensively documented.
Is MONDAY Haircare environmentally friendly?
MONDAY Haircare shows mixed environmental performance with strong packaging innovations but limited broader environmental commitments. While the brand incorporates 20% recycled plastic and recyclable design elements, there are no disclosed climate targets, water conservation programs, or biodiversity protection initiatives that would indicate comprehensive environmental stewardship.
What certifications does MONDAY Haircare have?
MONDAY Haircare holds verified cruelty-free certifications from Leaping Bunny and PETA, representing rigorous third-party verification of animal welfare practices. Manufacturing facilities maintain BRC, SEDEX, and ISO 14001 certifications, though the brand lacks broader sustainability certifications for climate, organic, or fair trade practices.
Is MONDAY Haircare vegan?
MONDAY Haircare is listed as vegan-friendly by independent certification bodies, indicating formulations free from animal-derived ingredients. However, specific vegan certification verification and ingredient sourcing transparency could be enhanced to provide greater confidence in vegan claims across the complete product range.
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The Bottom Line
MONDAY Haircare demonstrates strong commitment to animal welfare and ingredient safety with verified cruelty-free certification and clean formulation practices, while significant opportunities remain for comprehensive environmental stewardship including climate action, supply chain transparency, and conservation initiatives that would elevate the brand's overall sustainability leadership.