Evolution of Smooth

Specializes in lip balm, shaving cream, body wash, and lotion made with natural and organic ingredients.

OVERALL SCORE

Industry Average
People
Planet
Animals
Our PPA framework evaluates brands based on their positive impact upon People, Planet and Animals.

Learn more about our scoring →

About Evolution of Smooth

Evolution of Smooth has established itself as a mainstream bodycare brand specializing in lip balms, shaving creams, body washes, and lotions, with widespread retail availability. The brand positions itself around natural and organic ingredient formulations, emphasizing hypoallergenic and dermatologist-tested products that cater to everyday personal care needs.

From a sustainability perspective, Evolution of Smooth demonstrates strong performance in animal welfare through dual cruelty-free certifications and transparent vegan product line distinctions, while showing commitment to responsible ingredient sourcing through sustainable shea butter procurement. However, the brand's environmental footprint remains largely undisclosed, with minimal public reporting on climate action, water stewardship, or biodiversity conservation initiatives, representing significant opportunities for improvement in comprehensive sustainability disclosure.

As an independent company founded in 2006, Evolution of Smooth operates without the sustainability resources or reporting infrastructure typically associated with larger beauty conglomerates, which may explain the limited scope of environmental transparency while highlighting the brand's focused approach to specific sustainability areas like cruelty-free formulations and ingredient safety verification.

The Good Stuff

Where Evolution of Smooth appears to be making meaningful progress. We cross-referenced these findings with multiple independent sources.

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Independently Verified Cruelty-Free Standards

Independently verified cruelty-free through dual certification programs, ensuring comprehensive verification of no animal testing across all product development stages and supply chain partners

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Transparent Vegan Product Line Distinction

Clear vegan formulation transparency with shave creams and body lotions confirmed vegan, while honestly disclosing beeswax content in select lip balm products for informed consumer choice

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Comprehensive Packaging Sustainability Program

Advanced packaging recycling initiative through take-back programs and toxin-free recyclable plastics, eliminating BPA, latex, and phthalates from all product containers

The Reality Check

Areas where the publicly available data gets murky, incomplete, or concerning. We're transparent about the limitations of our analysis.

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Labor Standards Verification Void

No evidence of third-party labor audits, recognized certification programs, or verified worker protection standards across manufacturing and supply chain operations

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Environmental Impact Disclosure Gaps

Absence of climate action reporting, water stewardship initiatives, biodiversity conservation programs, or measurable environmental impact reduction targets

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Animal Sourcing Transparency Limitations

Limited disclosure of sustainable sourcing policies for animal-derived ingredients like beeswax, with no verified ethical procurement standards or supplier audit programs

Evolution of Smooth's
Impact Aura

A visual representation of Evolution of Smooth's positive impact
across People, Planet and Animals

Each colored area represents the brand's performance in that sustainability category. The size and intensity of each blob corresponds to their score—larger, more vibrant areas indicate stronger performance.

Our Research

Key findings from our comprehensive analysis of Evolution of Smooth's sustainability performance across People, Planet & Animals impact.

Positive Impact on People

2.6/5

Research Highlights

  • Ingredient safety validated through independent laboratory testing with hypoallergenic, dermatologist-tested formulations using quality ingredients like shea butter and jojoba oil
  • Supply chain transparency demonstrates 100% sustainable and ethical shea butter sourcing through Global Shea Alliance membership
  • Labor practices lack independent verification through recognized third-party audit programs or certification systems
  • Social impact initiatives support women's income generation through shea sourcing partnerships, though measurable outcomes remain undisclosed

Evidence Strength

Strong documentation for ingredient safety and sustainable sourcing commitments, limited verification for labor standards and social impact measurement

Data Confidence: Medium

Positive Impact on Planet

2.4/5

Research Highlights

  • Climate action initiatives absent with no public carbon emissions reporting or science-based reduction targets disclosed
  • Packaging innovation includes comprehensive recycling program through take-back schemes and toxin-free recyclable plastics free of BPA, latex, and phthalates
  • Water stewardship programs show no evidence of efficiency initiatives or facility-level conservation metrics
  • Chemical responsibility demonstrates hypoallergenic clean formulations validated by independent laboratories, though formal green chemistry policies are undisclosed
  • Biodiversity consideration implied through responsible shea sourcing practices, but explicit ecosystem protection partnerships are absent

Evidence Strength

Excellent documentation for packaging sustainability and ingredient safety, significant gaps in climate, water, and biodiversity verification

Data Confidence: Medium

Positive Impact on Animals

2.6/5

Research Highlights

  • Rigorous cruelty-free verification through dual independent certification ensuring no animal testing across product development and supply chain operations
  • Clear vegan product line transparency with shave creams and body lotions confirmed vegan, honest disclosure about beeswax in select lip balms
  • Animal-derived ingredient sourcing lacks verified sustainable procurement policies for beeswax and other animal ingredients
  • Conservation support demonstrates absence of measurable wildlife or ecosystem protection programs

Evidence Strength

Comprehensive third-party verification for cruelty-free standards with transparent vegan product distinctions, minimal documentation for wildlife and conservation initiatives

Data Confidence: High

See the Receipts

We don't just make claims—here are the official certifications that prove Evolution of Smooth's sustainability commitments.

Frequently Asked Questions

Is Evolution of Smooth cruelty-free?

Yes, Evolution of Smooth maintains comprehensive cruelty-free verification through dual independent certification programs, ensuring no animal testing across all product development stages and supply chain partners.

Are Evolution of Smooth products vegan?

Evolution of Smooth offers clear vegan product line distinctions, with shave creams and body lotions confirmed as vegan formulations, while honestly disclosing that select lip balm products contain beeswax for transparent consumer choice.

How sustainable is Evolution of Smooth packaging?

The brand demonstrates strong packaging sustainability through comprehensive recycling programs via take-back schemes and toxin-free recyclable plastics that eliminate BPA, latex, and phthalates from all product containers.

Does Evolution of Smooth use safe ingredients?

Evolution of Smooth formulations undergo independent laboratory validation for safety, with hypoallergenic and dermatologist-tested products using quality ingredients like sustainably sourced shea butter and jojoba oil.

What are Evolution of Smooth's environmental initiatives?

While the brand demonstrates responsible ingredient sourcing through sustainable shea butter procurement, comprehensive environmental impact disclosure including climate action, water stewardship, and biodiversity conservation programs remain limited.

How does Evolution of Smooth source its ingredients ethically?

The brand sources 100% of its shea butter sustainably and ethically through Global Shea Alliance membership, supporting women's income generation, though verification of other ingredient sourcing practices shows gaps.

Is Evolution of Smooth a clean beauty brand?

Evolution of Smooth emphasizes clean formulation with hypoallergenic products validated by independent laboratories and natural ingredient focus, though formal green chemistry policies and comprehensive ingredient transparency remain undisclosed.

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The Bottom Line

Evolution of Smooth demonstrates solid performance in animal welfare and ingredient safety through comprehensive cruelty-free certifications and validated clean formulations, while showing meaningful commitment to sustainable shea butter sourcing. However, the brand's sustainability profile reveals significant opportunities for improvement in environmental impact disclosure, labor standards verification, and comprehensive conservation initiatives.

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