Ellis Brooklyn

Creates clean, modern fragrances and body products made with sustainably sourced ingredients.

Ellis Brooklyn is cruelty free, and made with clean ingredients.

OVERALL SCORE

Industry Average
People
Planet
Animals
Our PPA framework evaluates brands based on their positive impact upon People, Planet and Animals.

Learn more about our scoring →

About Ellis Brooklyn

Ellis Brooklyn represents the modern evolution of clean fragrance, positioning itself as an independent brand that prioritizes ingredient transparency and cruelty-free practices within the luxury fragrance market. Founded in 2015, the brand has carved out a distinctive niche by combining sophisticated scent profiles with clean beauty principles, appealing to consumers seeking both olfactory excellence and ethical sourcing practices.

The brand's sustainability approach demonstrates particular strength in ingredient safety and animal welfare, with formulations that avoid controversial chemicals while maintaining third-party verified cruelty-free status. However, Ellis Brooklyn's environmental and social impact initiatives remain limited, with minimal documentation of comprehensive climate action, supply chain transparency, or community investment programs that characterize more mature sustainability leaders in the beauty industry.

As an independent company, Ellis Brooklyn operates with the agility to implement meaningful sustainability improvements but currently shows significant opportunity gaps in areas like verified carbon reduction, comprehensive supply chain auditing, and measurable social impact programming that could elevate its overall sustainability performance.

The Good Stuff

Where Ellis Brooklyn appears to be making meaningful progress. We cross-referenced these findings with multiple independent sources.

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Third-Party Verified Cruelty-Free Standards

Comprehensive cruelty-free verification through independent registry systems confirms no animal testing across brand operations, suppliers, and third-party arrangements

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Clean Ingredient Formulation Standards

Formulations align with EU banned substance lists and international fragrance safety standards while avoiding parabens and phthalates

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Sustainable Packaging Innovation

Glass bottle design with biodegradable components and minimal plastic usage demonstrates commitment to responsible packaging materials

The Reality Check

Areas where the publicly available data gets murky, incomplete, or concerning. We're transparent about the limitations of our analysis.

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Supply Chain Transparency Void

Absence of comprehensive traceability documentation or third-party supply chain audits despite mentions of sustainable sourcing partnerships

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Climate Action Initiative Gap

Limited climate programs with shipping carbon offsets lacking verified emissions data or science-based reduction targets

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Social Impact Program Absence

No measurable community investment, labor certification, or social responsibility programs documented through independent verification

Ellis Brooklyn's
Impact Aura

A visual representation of Ellis Brooklyn's positive impact
across People, Planet and Animals

Each colored area represents the brand's performance in that sustainability category. The size and intensity of each blob corresponds to their score—larger, more vibrant areas indicate stronger performance.

Our Research

Key findings from our comprehensive analysis of Ellis Brooklyn's sustainability performance across People, Planet & Animals impact.

Positive Impact on People

2.7/5

Research Highlights

  • Ingredient safety protocols align with EU banned substance lists and international fragrance safety standards
  • Clean formulation standards verified through independent retail partner certification programs
  • Supply chain partnerships reference sustainable sourcing frameworks but lack comprehensive traceability documentation
  • Labor practices show absence of third-party certification programs for working conditions verification
  • Marketing claims demonstrate alignment with cruelty-free verification through independent registry systems

Evidence Strength

Strong documentation for ingredient safety and marketing integrity, significant gaps in labor and supply chain verification

Data Confidence: Medium

Positive Impact on Planet

2.7/5

Research Highlights

  • Packaging innovation includes glass bottles with biodegradable components and minimal plastic usage
  • Sustainable material sourcing references compliance with forestry and eco-certification standards
  • Carbon offset initiatives for shipping operations lack verified emissions data or reduction targets
  • Water stewardship and biodiversity programs show no documented initiatives or partnerships
  • Chemical responsibility practices avoid harmful substances like parabens and phthalates

Evidence Strength

Moderate documentation for packaging and chemical standards, limited verification for climate and ecosystem programs

Data Confidence: Low

Positive Impact on Animals

2.7/5

Research Highlights

  • Comprehensive cruelty-free verification through independent third-party registry systems
  • Vegan product lines confirmed for fragrance collections with clear scope limitations for other categories
  • Animal testing prohibition extends to brand operations, suppliers, and third-party testing arrangements
  • Sustainable sourcing mentions compliance with wildlife trade regulations but lacks comprehensive audit documentation
  • Conservation support initiatives show no formal partnerships or funding commitments to wildlife protection

Evidence Strength

Excellent verification for cruelty-free standards and vegan formulations, gaps in conservation and wildlife impact programs

Data Confidence: High

See the Receipts

We don't just make claims—here are the official certifications that prove Ellis Brooklyn's sustainability commitments.

Frequently Asked Questions

Is Ellis Brooklyn sustainable?

Ellis Brooklyn demonstrates strong performance in cruelty-free practices and clean ingredient formulations, with third-party verification confirming no animal testing and compliance with international safety standards. However, the brand shows significant gaps in climate action, supply chain transparency, and social impact programming that limit its overall sustainability profile.

Is Ellis Brooklyn cruelty-free?

Yes, Ellis Brooklyn maintains comprehensive cruelty-free verification through independent third-party registry systems, confirming no animal testing across all brand operations, suppliers, and third-party testing arrangements for ingredients, formulations, and finished products.

Are Ellis Brooklyn products vegan?

Ellis Brooklyn's fragrance collections are confirmed vegan through independent verification, while other product categories like body milks and candles contain beeswax and are not vegan. The brand maintains clear product scope limitations for vegan formulations.

What clean beauty standards does Ellis Brooklyn follow?

Ellis Brooklyn formulations align with EU banned substance lists and international fragrance safety standards, avoiding controversial ingredients like parabens and phthalates while maintaining compliance with independent retail partner certification programs.

Does Ellis Brooklyn have sustainable packaging?

The brand demonstrates packaging innovation through glass bottle designs with biodegradable components and minimal plastic usage, referencing sustainable material sourcing compliance with forestry and eco-certification standards.

What are Ellis Brooklyn's biggest sustainability gaps?

Major areas for improvement include supply chain transparency documentation, verified climate action programs with measurable emissions reduction, and comprehensive social impact initiatives including labor certification and community investment programs.

Does Ellis Brooklyn support environmental conservation?

While the brand mentions sustainable sourcing compliance with wildlife trade regulations, there are no documented formal partnerships or funding commitments to conservation organizations or biodiversity protection initiatives.

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The Bottom Line

Ellis Brooklyn excels in cruelty-free verification and clean ingredient standards but shows significant opportunity for growth in comprehensive sustainability leadership through enhanced supply chain transparency, climate action programming, and measurable social impact initiatives.

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