By Rosie Jane
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About By Rosie Jane
By Rosie Jane operates as an independent clean fragrance brand specializing in hand-mixed perfumes, body mists, and multi-use formats that combine essential oils with everyday sensorial appeal. Based in Los Angeles since 2010, the brand has carved out a distinctive position in the fragrance market by focusing on clean ingredient formulations and transparent manufacturing practices while maintaining broad retail accessibility including major retailers.
The brand's sustainability performance reveals a targeted approach with exceptional strength in animal welfare and climate action, evidenced by comprehensive third-party certifications for both cruelty-free standards and greenhouse gas management. However, Live By's assessment identifies significant gaps in social impact, supply chain transparency, and biodiversity initiatives that highlight opportunities for more comprehensive sustainability integration across operations.
The Good Stuff
Where By Rosie Jane appears to be making meaningful progress. We cross-referenced these findings with multiple independent sources.
Third-Party Climate Verification
Comprehensive greenhouse gas inventory with verified emission reduction targets including 50% Scope 1 & 2 reduction by 2030 through independent climate certification
Certified Cruelty-Free & Vegan Standards
Rigorous third-party cruelty-free certification combined with 100% vegan formulations across all product lines using exclusively plant-based ingredients
Advanced Sustainable Packaging
Industry-leading packaging design featuring 100% recyclable materials with post-consumer recycled content and vegetable-based inks for minimal environmental impact
The Reality Check
Areas where the publicly available data gets murky, incomplete, or concerning. We're transparent about the limitations of our analysis.
Social Impact Initiative Void
Complete absence of documented community programs, social impact initiatives, or third-party verified labor practices despite operating across global supply networks
Supply Chain Transparency Gaps
No traceable supplier verification reports or third-party supply chain audits despite claims of responsible sourcing for ingredient procurement
Biodiversity Protection Absence
No wildlife conservation partnerships, habitat protection funding, or biodiversity initiatives despite fragrance industry's botanical ingredient dependencies
By Rosie Jane's
Impact Aura
A visual representation of By Rosie Jane's positive impact
across People, Planet and Animals
Each colored area represents the brand's performance in that sustainability category. The size and intensity of each blob corresponds to their score—larger, more vibrant areas indicate stronger performance.
Our Research
Key findings from our comprehensive analysis of By Rosie Jane's sustainability performance across People, Planet & Animals impact.
Positive Impact on People
Research Highlights
- Clean ingredient formulations exclude parabens, phthalates, formaldehydes, and oxybenzone across product lines
- Marketing integrity verified through independent third-party cruelty-free certification
- Labor practices lack third-party audits or publicly disclosed fair labor policies
- Supply chain transparency shows significant gaps with no traceable supplier verification reports
Evidence Strength
Strong verification for ingredient safety and marketing claims, minimal documentation for labor practices and supply chain oversight
Positive Impact on Planet
Research Highlights
- Climate action demonstrates comprehensive greenhouse gas inventory with 50% Scope 1 & 2 emission reduction targets by 2030
- Packaging innovation includes 100% recyclable materials with post-consumer recycled content and vegetable-based inks
- Chemical responsibility policy excludes multiple concerning chemical groups across all formulations
- Water stewardship and biodiversity protection programs absent with no documented conservation initiatives
Evidence Strength
Excellent third-party verification for climate and packaging initiatives, significant gaps in water and biodiversity documentation
Positive Impact on Animals
Research Highlights
- Rigorous cruelty-free standards verified through independent third-party certification
- Complete vegan formulation commitment with 100% plant-based ingredients across entire product range
- Sustainable sourcing claims for ingredients lack supplier verification or certification documentation
- Wildlife conservation and habitat protection initiatives absent with no documented environmental programs
Evidence Strength
Comprehensive verification for cruelty-free and vegan commitments, limited evidence for broader wildlife and conservation impact
See the Receipts
We don't just make claims—here are the official certifications that prove By Rosie Jane's sustainability commitments.
Frequently Asked Questions
Is By Rosie Jane sustainable?
By Rosie Jane demonstrates strong performance in specific sustainability areas, particularly animal welfare and climate action with comprehensive third-party certifications. However, our assessment reveals significant gaps in social impact, supply chain transparency, and biodiversity initiatives that limit overall sustainability performance.
Is By Rosie Jane cruelty-free?
Yes, By Rosie Jane maintains rigorous cruelty-free standards verified through independent third-party certification, ensuring no animal testing across all product development and manufacturing processes.
Are By Rosie Jane products vegan?
All By Rosie Jane products are 100% vegan with exclusively plant-based ingredients and no animal-derived components in any formulations across their fragrance and body care lines.
What makes By Rosie Jane clean beauty?
By Rosie Jane's clean ingredient policy excludes parabens, phthalates, formaldehydes, oxybenzone, and other concerning chemical groups across all product formulations, though lacks external verification beyond internal standards.
Is By Rosie Jane carbon neutral?
By Rosie Jane demonstrates carbon-conscious practices through comprehensive greenhouse gas inventory and verified emission reduction targets, including 50% Scope 1 & 2 reduction by 2030, though specific carbon neutral claims require verification.
Does By Rosie Jane use sustainable packaging?
Yes, By Rosie Jane uses 100% recyclable packaging materials with post-consumer recycled content and vegetable-based inks, representing advanced sustainable packaging practices in the fragrance industry.
What certifications does By Rosie Jane have?
By Rosie Jane holds third-party certifications for cruelty-free standards and climate action, providing independent verification for their animal welfare and environmental commitments through recognized certification bodies.
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The Bottom Line
By Rosie Jane excels in animal welfare and climate action with comprehensive third-party verification, but significant gaps in social impact, supply chain transparency, and biodiversity initiatives prevent broader sustainability leadership in the clean fragrance category.
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