Beauty by Earth
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About Beauty by Earth
Beauty by Earth operates as an independent skincare brand specializing in plant-based formulations across cleansers, toners, moisturizers, serums, masks, exfoliators, and sunscreen products. The company has achieved mainstream retail presence through major chain distribution while maintaining focus on accessible clean beauty positioning within the competitive skincare market.
The brand's sustainability performance demonstrates selective strength in animal welfare through rigorous Leaping Bunny certification, paired with comprehensive ingredient safety protocols that exclude EU-banned substances and maintain transparent toxic-ingredient exclusion lists. However, significant gaps emerge in environmental impact areas including climate action, water stewardship, and biodiversity protection, where the company lacks public disclosure of measurable initiatives or partnerships.
As an independent entity without parent company resources, Beauty by Earth faces typical challenges in implementing comprehensive sustainability programs while competing against larger corporations with dedicated ESG infrastructure. The brand's current approach prioritizes consumer safety and animal welfare over broader environmental and social impact initiatives, reflecting strategic focus on core clean beauty values rather than holistic sustainability transformation.
The Good Stuff
Where Beauty by Earth appears to be making meaningful progress. We cross-referenced these findings with multiple independent sources.
Rigorous Cruelty-Free Certification
Certified cruelty-free through Leaping Bunny standards with verified registry confirmation ensuring no animal testing across all product development stages
Comprehensive Toxic-Ingredient Exclusion
Maintains transparent exclusion lists for harmful chemicals including EU-banned substances with clear disclosure of avoided ingredients
Sustainable Packaging Standards
Implements 100% recyclable packaging with FSC-certified paper cartons and clear environmental labeling for consumer guidance
The Reality Check
Areas where the publicly available data gets murky, incomplete, or concerning. We're transparent about the limitations of our analysis.
Supply Chain Transparency Void
No public disclosure of supplier standards, labor audits, or independent verification of manufacturing practices throughout the supply chain
Climate Action Initiative Absence
Lacks renewable energy commitments, emissions reduction targets, or climate-related sustainability programs despite environmental positioning
Limited Vegan Formulation Scope
While majority of products are vegan, exceptions include beeswax and boar-hair brushes without verified sustainable sourcing standards
Beauty by Earth's
Impact Aura
A visual representation of Beauty by Earth's positive impact
across People, Planet and Animals
Each colored area represents the brand's performance in that sustainability category. The size and intensity of each blob corresponds to their score—larger, more vibrant areas indicate stronger performance.
Our Research
Key findings from our comprehensive analysis of Beauty by Earth's sustainability performance across People, Planet & Animals impact.
Positive Impact on People
Research Highlights
- Ingredient safety protocols exclude EU-banned substances and maintain comprehensive toxic-ingredient exclusion lists
- Marketing integrity demonstrates proper certification usage with verified Leaping Bunny seal implementation
- Packaging claims supported through clear recyclable labeling and FSC-certified paper carton verification
- Labor practices disclosure absent with no public information on fair labor standards or supply-chain audits
- Social impact initiatives lack measurable community programs or disclosed philanthropic activities
Evidence Strength
Strong documentation for ingredient safety and marketing claims, significant gaps in labor and social impact transparency
Positive Impact on Planet
Research Highlights
- Chemical responsibility emphasizes avoidance of harmful substances through maintained exclusion protocols
- Packaging innovation includes 100% recyclable labeling and FSC-certified paper carton systems
- Climate action initiatives completely absent with no public renewable energy or emissions targets
- Water stewardship programs lack disclosure of efficiency measures or conservation initiatives
- Biodiversity protection shows no evidence of habitat partnerships or conservation funding
Evidence Strength
Moderate documentation for packaging and chemical policies, comprehensive gaps in climate and environmental impact programs
Positive Impact on Animals
Research Highlights
- Cruelty-free certification achieved through rigorous Leaping Bunny standards with verified registry confirmation
- Vegan formulations cover majority of product lines with clearly disclosed exceptions for beeswax and boar-hair brushes
- Third-party verification ensures no animal testing across all product development stages
- Wildlife conservation support absent with no disclosed habitat restoration or funding programs
- Sustainable sourcing standards lack verification for animal-derived ingredients
Evidence Strength
Excellent verification for cruelty-free practices and vegan formulations, limited documentation for broader wildlife impact
See the Receipts
We don't just make claims—here are the official certifications that prove Beauty by Earth's sustainability commitments.
Frequently Asked Questions
Is Beauty by Earth sustainable?
Beauty by Earth demonstrates selective sustainability performance with strong animal welfare practices through Leaping Bunny certification and comprehensive ingredient safety protocols. However, the brand lacks climate action initiatives, water stewardship programs, and supply chain transparency measures that constitute comprehensive sustainability.
Is Beauty by Earth cruelty-free?
Yes, Beauty by Earth maintains rigorous cruelty-free certification through Leaping Bunny standards with verified registry confirmation. The certification ensures no animal testing occurs across all product development stages, representing the highest standard of cruelty-free verification available.
Are Beauty by Earth products vegan?
The majority of Beauty by Earth products are vegan, with clear exceptions disclosed for items containing beeswax or boar-hair brushes. The brand maintains transparency about non-vegan ingredients while focusing primarily on plant-based formulations.
Does Beauty by Earth use clean ingredients?
Beauty by Earth maintains comprehensive toxic-ingredient exclusion lists that avoid EU-banned substances and harmful chemicals. The brand emphasizes ingredient safety through transparent disclosure of avoided ingredients, though lacks third-party safety verification.
Is Beauty by Earth packaging environmentally friendly?
Beauty by Earth implements 100% recyclable packaging with FSC-certified paper cartons and clear environmental labeling. However, the brand lacks broader packaging innovation initiatives such as refillable systems or plastic reduction targets.
Does Beauty by Earth support social causes?
Our assessment found no evidence of measurable social impact programs, community initiatives, or philanthropic activities disclosed by Beauty by Earth. The brand focuses primarily on product safety and animal welfare rather than broader social responsibility.
What certifications does Beauty by Earth have?
Beauty by Earth holds Leaping Bunny cruelty-free certification and uses FSC-certified packaging materials. The brand lacks additional third-party certifications for environmental impact, fair labor practices, or comprehensive sustainability standards.
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The Bottom Line
Beauty by Earth excels in animal welfare through rigorous Leaping Bunny certification and maintains solid ingredient safety protocols, yet lacks comprehensive environmental initiatives and supply chain transparency that define holistic sustainability performance. The brand's selective approach prioritizes consumer safety and cruelty-free practices while leaving significant opportunities for climate action, social impact, and broader environmental stewardship development.
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